Close-up of Minneapolis artist Tina Sims with long dark hair, green eyes, and a small nose piercing, wearing a green and white striped sweater, smiling in an indoor setting with pens in a container and colorful items in the background.
A pink flower with black center and black leaf.

Hey, who’s Hazel?

Hey Hazel is a one-woman shop run by me, Tina Sims. I’ve worked as an art director for many years, while hand-lettering and illustrating as a hobby on the side. I would draw on my iPad and dream of designing Christmas throw pillows for Pottery Barn. Eventually, that led me to putting my art on products I’d want in my own home.

That’s how Hey Hazel Co. came to be.

My love for home decor, illustration, and all things colorful has come together in playful pieces that I hope will bring a little happiness to you, your people, and your home.

If you’re wondering where the name came from, it’s nothing fancy: I have hazel eyes, and saying “hey” is my thing. I’m Minnesotan…we say “hey.” Plus, I love the alliteration.

Thank you so much for supporting my small business. I hope Hey Hazel makes you as happy as it makes me! 

Say hey

Happy homes

A gold-colored house with a black heart-shaped window and a red door

When your room has a touch of color and character, you feel it. And it feels happy.

Whimsical wears

Two hearts, one blue and one red, with small flame motifs.

Petite & Sweet enamel pins coming soon! Wearing that little something that’s so YOU feels so good.

Thoughtful gifts

A red gift box with a black ribbon and a pink heart above it

There’s no better gift than one that says “I saw this and thought of you.”